How we process data

Your privacy is important to us

This page covers how we collect, use, disclose, and store your information when you visit our website (, and when using applications based on our technology.

Being a Norwegian company, fluxLoop processes your data in compliance with applicable Norwegian laws on data protection, information security and consumer protection.

This Privacy Policy does not apply to any links to third party websites and/or services that you may encounter when visiting the website. Please be aware that fluxLoop is not responsible for the privacy practices of any third parties.

Collection of information on our website

Use of cookies

Our website,, uses cookies. A cookie is a small data file sent from our website and stored on your computer. We use cookies to improve your user experience by making the website work more efficiently, as well as to provide us with statistical information about the use of our website.

If you wish to manage or opt out of using cookies, you can do so by setting your browser to not accept certain or all cookies. Please check your browser's information page, or visit the following site on how to manage
If you choose to not accept cookies, fluxLoop cannot guarantee that our website will work properly.

Collection of information - using fL technology

fluxLoop has developed and owns the Pinch™ technology. Pinch enables our customers to gain end-customer insights, offer value added services based on sensors and mobile applications, and enabling real-time registration of the physical location of the users of the application.

fluxLoop will only license the Pinch™ technology to customers who commit to comply with all current and applicable data protection laws, as well as the terms and conditions accepted by the user. As an end-user of applications that utilises Pinch™ technology, you will be in control of your own data. All processing of personal data administered by Pinch is based on the end-user's informed consent, and all users are offered an opportunity to opt out.

Roles and responsibilities

fluxLoop operates as a data processor for our customers using Pinch™. That is for the processing of personal data, for providing you with relevant information in the app, and/or through other channels (see more below).

Note that fluxLoop is not liable for the processing of personal data carried out by the owner of an application using Pinch technology.

Collection of data

When an end-user installs an application using Pinch™, the app owner will collect information that can be related to a person as an individual (personal data).

The following categories of information may be collected:

Physical location

When you use an app that utilises our technology, fluxLoop will register the mobile device's location. Registration of location will only take place when you have:

1. Accepted location based services in the mobile device’s operating system (only iOS).
2. Given your consent in the application to registration of localisation even when the application is not active.

Information collected from the mobile device

The application may request your consent to have access to information/functions on your mobile device, e.g. location and/or notifications.  If you have consented to this, fluxLoop will - on behalf of the app owner - collect data about your device and internet connection, e.g. about your operative system, device manufacturer and network ID.


If you have several applications which use Pinch™ on your phone, fluxLoop may compile personal data collected from all these apps to make information and services even more relevant to you. The Pinch™ technology provides an opt out opportunity with respect to such compilation.

Note that fluxLoop will not share the compiled data sets with anyone.

Purpose for collecting the data

The purpose of the processing of personal data is partly decided by the owner of the application using Pinch™.

A. Provision of services

Generally the purpose decided by the application owner will be to provide you with relevant information, services and marketing messages / advertisement.

Location based technologies provides several possibilities, e.g.:

1. When you enter a shop the staff is notified and may extend personalised service, as well as offers tailored to your needs and preferences.

2. You may be provided with information and offers tailored to the specific location, either through the mobile device or through local digital screens.

B. Marketing

fluxLoop does not gather data sets on such as IDFA or AdID. Hence fluxLoop does not offer services related to retargeting of app users or similar marketing features.

C. Statistics

Anonymous data sets (statistics) may be used towards market players who want to gain insights into customer behaviour, for example the number of visitors to a specific sales outlet or public transport stop. These data sets are completely anonymous (meaning they only exist on an aggregated level).

Legal basis for collection of data

Processing of personal data administered by Pinch™ for the purpose of providing you with relevant information in the app (ref. point A above) is based on your informed and explicit consent. You may at any time withdraw your consent in the app using Pinch™.

1. At any time, you - as an end user - have the right to opt-out of the use of personal data for this purpose.

2. fluxLoop removes all information that can directly identify you as a person. This renders the data sets anonymous. Anyone who would want to try to re-identify the person behind the data would have to put a considerable effort into this.

3. The information is stored in a secure cloud environment, which is only accessible to fluxLoop employees.

4. Applicable data protection laws do not cover processing of anonymous data (ref. point C above). Accordingly no legal basis is required for this purpose.

Access, rectification and deletion of data

You have the right to request access to your personal data held by any app using Pinch™ technology, as well as exercising other rights, such as the right to data portability. Access requests or other rights requests regarding personal data held by apps, must be directed to the relevant application owner. Accordingly, access to de-identified data held by fluxLoop is not possible, unless you provide us with additional information enabling your identification.

Your personal data will be retained as long as necessary to fulfil the purpose of the processing of the personal data on behalf of the app owner. Normally this is six months. Unless there is a mandatory statutory requirement to store the data for a longer period, the data will then be deleted.

You have the right to request that your personal data are deleted or rectified at any time. Deletion of data can be carried out by choosing 'Delete all data related to my profile' in the application settings. This functionality is provided by Pinch™.    

Data protection by design

fluxLoop uses several security technologies to protect personal data against unauthorised access, inter alia, by storing personal data on servers with limited access in security-monitored locations, and by use of a third-party service for the purpose of effective de-identification of data sets. Transfer of personal data over the Internet is always protected by use of encryption.

Changes to the Privacy Policy

We may update this Privacy Policy from time-to-time by posting a new version on our website.  You should revisit this page occasionally to ensure that you are happy with any potential changes.


If you have questions to this Privacy Policy, or other questions related to the our technology, please send an email
Our office address is:
fluxLoop AS
Akersgata 41
0185 Oslo

We appreciate your feedback and will do our best to answer your questions and adapt the services to the expectations of users. If you disagree with the way fluxLoop treats your personal data you may file a complaint with The Norwegian Data Protection Authority (Datatilsynet).

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