Mobility Analytics - now and future

Valuable and actionable insight for mobility actors to understand your customers,
optimise your business, and reach your sustainability goals.

We pride ourselves in delivering understandable insights to all levels within a Mobility organisation, from insight departments to marketing and management, our data will prove valuable for optimising operations, communication, strategies and more.

Utilising data from the fluxLoop network - along with your own data; ticket sales etc., - will enable you to measure and act on qualitative and quantitative data. This insight lets you e.g. facilitate more frictionless travel, as well as improve the customer experience.  

Girls on public transport looking at mobile phone answering survey.

Our delivery, based on our technology platform, caters to different features applicable for our mobility customers.

Scroll on, or just jump directly to the different modules via these links:

Customers who use and trust our technology

Kolumbus logo.Nor way logo.Skyss logo.Ruter logo.Brakar logo.Tier logo.

Customer Insight

By using the fluxLoop platform and Pinch SDK in your mobility ticket or travel app, you will be able to interpret your customer's travel behaviour both before, during and after the use of your services.


Our Pinch SDK is implemented in your ticket or travel app, and will ask the app user for consent to perceive the mobile phone's location. By utilising sensors within the mobile phone (IMU data, GPS, WIFI etc.) along with sensors in the transport vehicle (e.g., Ultra beacons), the Pinch SDK calculates the position of the device.  

The location data is processed within the device and uses the built-in privacy rules to remove identifying data before it is sent on to our Cloud Service.  

We highly value the privacy of the end customer and we always make it our priority to comply with the current rules of privacy regulation - such as GDPR.


As a fluxLoop customer you get immediate access to the Mobility Analytics dashboards where you can see live and anonymised behavioural generated data.  

We offer integrations with several other data sources, which empower your own data (e.g. ticket sales) and generates unique insights into the physical customer journey.

Data can be crunched and filtered by values such as gender, age, living and working areas, along with several other variables that will prove valuable for optimising operations and services.

You will also have other options such as behavioural understanding and an overview of the customer's movements, segmented into cycling, walking, commuting and driving.

Customer Surveys

Most companies within the mobility industry will put great effort into understanding the degree of customers satisfaction of their services.

By using fluxLoop's Mobility Analytics along with the Customer Survey module, you can send push notifications to your customers when they are onboard any of your vehicles such as a metro, bus, ferry, tram, taxi etc.

This push notification invites the receiver to answer a customer survey. The content of the survey could for example be aimed at measuring the degree of customer satisfaction while the customer is actively using your service.

The results will be highly relevant, as a survey conducted in real time tends to offer a more honest responds. The customers usually perceive this experience as less intrusive, and will not be influenced by a physical interviewer. Most mobility customers will experience a higher degree of conversion than with comparable methods. It is also scalable and more efficient, as well as cost effective.

Combining the Customer Survey module with the Customer Insights module gives you a unique ability to understand how customers behave and how they experience your services. The results are shown immediately in the Pinch Mobility Analytics Dashboards.


The attained knowledge will allow you to become more customer centric, be able to integrate data across channels and campaigns, use feedback to address change and innovation, and be predictive of future trends and attitudes.

Priority Travellers

The Priority Travellers module is consciously developed for visually impaired and blind people who want to benefit from public transport. It is also scalable to fit other customer groups and challenges.

It can be a challenge for visually impaired customers to travel safe and easy by public transportation.
The Priority Travellers tool, which is currently under development and testing, will be fitted to the end users needs.

A person who wants to travel from one location to another can enter the details into the designed app, and along with sensors in the app, the traveller will be detected when she/he/they approach their desired stop. A notification is then automatically sent to the driver of the chosen vehicle. This ensures that the bus/tram/boat/etc., will stop where the user is ready to embark.

The solution also offers a digital stop button, which allows the user to enter where they want to disembark, again notifying the driver.  

The Priority Travellers module aims at offering services to the visually impaired and blind, which enables them an easier and more independent way to travel by public transportation.

Automated Ticketing

'Be in, be out' - the frictionless future of travelling

Have you ever wondered what it would be like to travel with no friction? To be able to just board a bus or metro without buying a ticket, and in addition to that, only be charged for the actual distance and/or time spent on the vehicle?  

Sounds like a dream, right? Well, we are about to resolve this with our technology through an ongoing research project named 'Be-Insight'.

The technology will utilise the travellers mobile phone, and your ticketing app, along with our Pinch Mobility Analytics. Our revolutionary technology is so accurate that we can accommodate for frictionless travel - so you can
re-invent your business model and offer your customers a better way to travel. 

Read more about the project here,or feel free to contact us and try a live demo.

Pinch Privacy Dashboard

The app user is always in control and may withdraw consent, get access to and/or delete gathered data, at any time.

With the Pinch Privacy Dashboard integrated in your application, the app user has a full overview of what data is collected, how it is stored and when it will be automatically deleted.

All personal data is anonymised and will never be shared with government or other parties.

Within the app, the user can:
- Withdraw all consents.
- Explore and view collected and stored data.
- Delete all gathered personal data.
- Download all gathered personal data.

Read more about Privacy here.

Get in touch

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